![](https://cdn.myportfolio.com/1f4541c33003f9d9bd6007bcf8daca2b/03567b6f-8bf5-4163-b0ac-fdcaed5327c8_rw_1200.jpg?h=91c2ba716376bfdb2f3f621d2e1277a6)
Photography by Marc Fiorito, Gamma Nine
![](https://cdn.myportfolio.com/1f4541c33003f9d9bd6007bcf8daca2b/7d2b1b2b-a246-48cb-9b3e-8e18dd248b94_rw_1200.jpg?h=9ada5faa50d970eafa4d9ba603d93b6d)
![](https://cdn.myportfolio.com/1f4541c33003f9d9bd6007bcf8daca2b/218e00a1-fdc2-4927-a114-74d6e4b89d4d_rw_1200.jpg?h=0c2290d9c71d8540d2ad4dec66a162de)
Three portraits were commissioned for testing/focus group. Then a decsion on (1) for usage and printing.. (From left to right: Cesare Mondavi in his 60s, Cesare Mondavi in his 40s and Peter Mondavi, Sr.)
![](https://cdn.myportfolio.com/1f4541c33003f9d9bd6007bcf8daca2b/d1c3e07e-00ee-484f-b6a5-111dccdfbbbe_rw_1200.jpg?h=ae5db8d551df16594a7e7d34e3360892)
![](https://cdn.myportfolio.com/1f4541c33003f9d9bd6007bcf8daca2b/281c0c7a-7f7e-45dc-90cd-661ebbd289f1_rw_1200.jpg?h=d7d2261508ae8e2a3fafcdef68a2d50f)
Agency: Swig
Label Design/Art Direction: Paul Morales